ExpressVPN, which relies on affiliate marketing as a core component of their new user acquisition strategy, was looking for new opportunities to engage with esports fans and drive new user sign-ups for the ExpressVPN software.

FACEIT created a targeted and branded Mission series for ExpressVPN, which ran on the FACEIT platform for CS:GO players in North America. After successfully completing the mission criteria, FACEIT users were directed to a landing page to sign-up for their free trial.